Privacy Policy

Effective Date: 1/1/2026
Last Updated: 3/24/2026

Virgo’s Alchemy (“Virgo’s Alchemy,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit or use our website, create an account, make a purchase, check out as a guest, subscribe to our newsletter, contact us, or otherwise interact with our online shop.

By accessing or using this website, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Business Name: Virgo’s Alchemy
Website: [https://www.virgosalchemy.com
]
Contact Email: support@virgosalchemy.com

Located in: Fort Worth, TX USA

2. Scope of This Policy

This Privacy Policy applies to information collected through:

our website and online shop;
guest checkout and customer account registration;
newsletter signup forms;
contact forms, direct messages, and customer inquiries;
purchases, transactions, and order fulfillment;
cookies and similar tracking technologies;
affiliate links and certain third-party website links.

This Privacy Policy does not apply to third-party websites, services, or platforms that may be linked from our website or used by us to process payments, email campaigns, analytics, shipping, advertising, or other services. Those third parties maintain their own privacy policies and practices.

3. Information We Collect

We may collect the following categories of information:

A. Information You Provide Directly

When you place an order, check out as a guest, create an account, join our newsletter, contact us, or otherwise interact with us, we may collect:

your name;
billing address;
shipping address;
email address;
phone number;
username and password if you create an account;
order details and purchase history;
payment-related information necessary to process transactions;
any information you provide in messages, contact forms, support requests, reviews, or other communications.
B. Information Collected Automatically

When you browse or use the website, we may automatically collect certain information, including:

IP address;
browser type;
device type;
operating system;
referral source;
pages viewed;
time spent on pages;
dates and times of access;
shopping activity such as viewed products, cart activity, and purchase behavior;
cookie identifiers and similar tracking information.
C. Newsletter and Marketing Information

If you subscribe to our newsletter, we may collect:

your name, if provided;
your email address;
signup source or preferences;
email interaction data, such as opens and clicks, where permitted by law and supported by the email platform used.
D. User-Generated Content

If you submit product reviews, testimonials, comments, photos, or other content, we may collect and display the information you choose to provide.

4. How We Use Your Information

We may use your information for the following purposes:

to operate, maintain, and improve our website and online shop;
to process transactions and fulfill orders;
to send order confirmations, shipping notices, account-related notices, and customer service communications;
to create and manage customer accounts;
to permit guest checkout and complete purchases without requiring account registration;
to respond to inquiries, requests, and messages;
to send newsletters, promotional emails, and marketing communications where permitted by law or where you have consented;
to personalize your experience and improve product offerings, website content, and customer support;
to monitor website performance, usage, and security;
to detect, investigate, and help prevent fraud, abuse, unauthorized transactions, and other unlawful activity;
to comply with legal obligations, enforce our policies, and protect our rights and the rights of others.

5. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal data, we may process your information based on one or more of the following:

your consent;
performance of a contract or steps taken at your request before entering into a contract;
compliance with legal obligations;
our legitimate business interests, provided those interests are not overridden by your rights and interests.

6. Cookies and Similar Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to:

keep items in your cart;
support login and account functionality;
remember user preferences;
analyze website traffic and usage;
improve site performance and customer experience;
support marketing, retargeting, and advertising efforts, where applicable.

You can usually control cookies through your browser settings. Disabling cookies may affect site functionality, including shopping cart, checkout, and account features.

7. Guest Checkout and Customer Accounts

Our website may allow:

guest checkout, which lets customers complete a purchase without creating an account; and
customer account creation, which allows returning users to view order history, save certain account details, and manage certain preferences.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.

8. Payments

Payments made through our website may be processed by third-party payment processors, including WooPay, Google Pay, and Klarna. We do not store full payment card numbers on our servers unless explicitly stated otherwise and lawfully permitted. Payment processors may collect and process payment information in accordance with their own privacy policies and terms.

We encourage you to review the privacy policies of any payment processor used on our website.

9. Newsletter and Marketing Communications

If you subscribe to our newsletter, we may send you:

updates about products, shop news, launches, promotions, and related content.

You may unsubscribe from marketing emails at any time by:

clicking the unsubscribe link in the email; or
contacting us directly.

Transactional communications, such as order confirmations or customer service replies, are not marketing communications and may still be sent when necessary.

10. Contact Forms, Messages, and Customer Support

If you contact us through a form, email, chat tool, or other messaging feature, we may retain your message and contact details to:

respond to your inquiry;
provide customer support;
keep records of business communications;
improve our service and protect against misuse.

11. Reviews, Testimonials, and Public Content

If you leave a review, testimonial, or other publicly visible content, that content may be displayed on our website along with the name or identifier you submit. Please do not submit sensitive personal information in public-facing fields.

We reserve the right, but not the obligation, to moderate, edit, remove, or decline public submissions in accordance with our site policies.

12. Affiliate Links and Third-Party Links

Our website may contain:

links to third-party websites, platforms, marketplaces, or social media pages; and
affiliate links, which means we may earn a commission if you click certain links or make purchases through them, at no additional cost to you unless otherwise stated.

We are not responsible for the privacy, security, content, or practices of third-party websites or services. Once you leave our website or interact with a third-party service, your information is governed by that third party’s terms and privacy policy.

13. How We Share Information

We do not sell your personal information for money. We may share your information with trusted third parties as necessary to operate the business, including:

payment processors;
shipping providers and fulfillment partners;
website hosting providers;
WordPress, WooCommerce, and related plugin or extension services;
email marketing service providers, including Mailchimp;
analytics providers, including Google Analytics;
advertising providers, including Google AdSense;
fraud prevention, security, and technical support providers;
legal, tax, accounting, or professional advisors;
government authorities, courts, or law enforcement when required by law or to protect legal rights.

We may also share information in connection with a business transfer, merger, sale, asset purchase, reorganization, or similar event.

14. Data Retention

We retain personal information for as long as reasonably necessary to:

provide products and services;
fulfill transactions;
maintain customer accounts;
comply with tax, accounting, legal, and regulatory obligations;
resolve disputes;
enforce agreements and protect our business interests.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

15. Data Security

We take reasonable administrative, technical, and physical measures to help protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no website, server, transmission method, or storage system can be guaranteed to be completely secure.

By using the website, you acknowledge and accept that transmission of information over the internet is at your own risk.

16. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

request access to the personal information we hold about you;
request correction of inaccurate information;
request deletion of certain personal information;
request restriction of certain processing;
object to certain processing;
withdraw consent where processing is based on consent;
request portability of certain data, where applicable;
opt out of certain marketing communications.

To exercise any applicable privacy rights, please contact us using the contact information listed below. We may need to verify your identity before responding to your request.

17. State and Regional Privacy Rights

Residents of certain states or countries may have additional rights under applicable privacy laws. If such laws apply to your interactions with Virgo’s Alchemy, we will honor qualifying requests to the extent required by law.

If you are a resident of a jurisdiction that grants specific privacy rights, you may contact us to submit a request related to your personal information.

18. Children’s Privacy

This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us so we can review and delete the information as appropriate.

If a higher minimum age applies in your jurisdiction, that higher age standard may apply.

19. International Users

If you access the website from outside the United States, please note that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate. By using the website and providing your information, you acknowledge such transfers, subject to applicable law.

20. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not yet a universally recognized standard for responding to such signals, our website may not respond to Do Not Track requests unless required by applicable law.

21. Changes to This Privacy Policy

We may update or modify this Privacy Policy at any time, in our sole discretion. Any changes will become effective when posted on this page, unless a later effective date is stated.

Your continued use of the website after any updated Privacy Policy is posted constitutes your acknowledgment of the revised policy.

22. Contact Us

If you have questions about this Privacy Policy or would like to exercise any applicable privacy rights, please contact:

Virgo’s Alchemy
Email: support@virgosalchemy.com

Website: [https://www.virgosalchemy.com
]
Location: Fort Worth, TX USA